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Employee Experience & Engagement: Strategy, Programs and Analytics

Optimize Your Talent Strategy
Course Fee SGD1,795

Course Trainer

Stephen leads DSRInsight international practice, putting his vast expertise at the service of clients. A large part of his role is working closely with clients to identify strategies that will help them achieve superior organisational performance. He also manages DSRInsight project teams to design, develop and deliver Employee Experience programs.

Stephen has more than 25 years of consulting experience in employee engagement, leadership development, talent management and data analytics. He has worked in a wide range of sectors with leading global organisations across Asia, Australia and the Middle East.

Previously, Stephen was Senior Solution Strategist of Employee Experience at Qualtrics Asia-Pacific & Japan. Other past roles include Vice-President Solution Design APAC and Managing Director at Korn Ferry Digital Singapore. At Korn Ferry, Stephen led and managed a regional team of 20 consultants and analysts to deliver pay, talent and engagement digital solutions across Australia, Japan, Hong Kong, South Korea and Singapore.

Stephen graduated with a B. Com (Hons) in Marketing and M. Com in Management from Curtin University and Ph.D. in International Management from the University of Western Australia (UWA). He is a Graduate Member of the Australian Institute of Company Directors (AICD). In addition, he has served as President of UWA Alumni Network Singapore and Chair of UWA Business School Ambassadorial Council’s Singapore Chapter for the past 7.5 years.

For his work in enhancing the international reputation of UWA Business School within Asia Stephen received the UWA Business School Alumni Award. In 2019, Stephen was awarded an Honorary Doctor of Commerce from UWA.

Who Should Attend

HR practitioners having to drive HR transformation, build a more engaging organization through an improved employee experience and a sustainable engagement mindset for individuals and teams.

Sample titles include: CHRO, Heads of EX, Heads of HR, Heads of engagement, Heads of L&D, Heads of OD

Course Introduction

As the war for talent intensifies in our competitive global economy, highly talented individuals are increasingly looking for jobs that fit their lifestyle, give them opportunities to grow and connect them to greater meaning and purpose. At the same time, workplaces are becoming more transparent than ever.

What happens at work between leaders and employees can quickly go viral, and former employees can leave reviews about past and even current employers on social media. The consequences for employer brands can be severe. For these reasons, many employers have begun focusing on improving their employee experience (EX).

This Employee Experience & Engagement: Strategy, Programs and Analytics workshop provides HR, EX and OD professionals with the essential knowledge, skills, methods, and tools to design and manage an end-to-end EX strategy and programs for their organisations. Conducted in a highly interactive manner, the content will include videos, case study discussions and exercises to enable group learning and sharing of best practices.

Learning Objectives

After completing the two-day program, you will be able to:

  • Understand how to design and execute employee experience strategy.
  • Understand how to apply continuous listening’s programs.
  • Explain and appreciate lifecycle, engagement and pulse surveys that capture moments that matter
  • Understand and appreciate the importance of employee journey mapping.
  • Describe and appreciate experience analytics.

Course Outline

● Identifying the experience gap.
● Evolution of measuring EX.
● Discussion of EX frameworks.
● Technological disruption of measuring EX.
● Discussion of EX technology platforms.
● Video – Qualtrics

● Introducing EX Strategy Model
● Discussing experience gap analysis
● Discussing continuous listening architecture,
● EX maturity roadmap.
● Performance monitoring.
● Video with discussion questions – Percepytx interview with Global CHRO at Standard Chartered Bank

● Design thinking.
● Journey mapping best practices.
● The employee journey mapping process.
● Empathize your target employee segments experience.
● Map employees’ experience from interview to exit.
● Identify critical moments that matter.
● Prioritize the lifecycle stage and survey that offers the organisation the greatest ROI.

● Overview of lifecycle survey program.
● Identifying a foundation of success.
● Define moments that matter.
● Prioritize where to start: “As-is” & “To-be.”
● Five steps to building EX survey measures.
● Sample questions for lifecycle surveys – candidate experience, onboarding and exit surveys.
● Action taking
● Group exercise – Identifying moments that matter on the employees’ journey.

● Discussing the concept of employee engagement.
● Discussion several consulting firms’ employee engagement frameworks – Gallup, Towers Watson, Korn Ferry & Kincentric.
● Introducing pulse surveys.
● Differences between pulse and census surveys.
● Steps to build pulse surveys.
● How to conduct sampling that is statistical representative?
● Types of sampling methods.
● BlessingWhite video.
● TINYPulse survey with discussion questions.
● Links to sample size calculator.
● Case study on Telstra pulse survey approach.

● Introducing analytical maturity framework.
● Overview of people analytics.
● Overview of text analytics and sentiment analysis.
● Overview of organisational network analysis and its use cases.

Frequently Asked Questions

Have questions or need help? Please feel free to get In touch with us 🙂

There are no pre-requirements, and this course is suitable for participants who classify themselves at either “elementary” or “intermediate” or “advanced” levels.

You will get certificate of attendance from HRD Future. In order to get the certificate of attendance signed by the course trainer, you are requested to attend at least 90% of the course.

You can register online by filling the registration form on our website. Alternatively, you can also register by email or phone.

To register by e-mail, please send the delegates name, job title, email address, company name and telephone number to or alternatively you can email the scanned copy of the completed registration form.

For more information, please call +65 69807730

All our public events are conducted in English, unless otherwise stated. English subtitle are available for some of the online courses.

The registration fee includes admission to the events, exam and cert for certification courses.

For in-person course, a comprehensive set of documentation material in digital format or only printed format for some of the course distributed at the venue, lunches and 2 refreshment breaks for in-person classes. Hotel accommodation and travel costs are not included in the registration fee; however, we do have corporate rates with the hotel venue. Email to for more information.

There is no deadline for registration. However, for some courses, sometimes we do limit the number of delegates to ensure optimum course interaction. We advise you to register as early as possible in order to avoid disappointment and to allow adequate time for our administration process. for in-person class, if you need to register on the day itself (walk-in registration), then kindly contact our customer service department at +65 69807730.

Full payment must be received within seven (7) working days upon receipt of invoice or before the event date, whichever is earlier.  A LOU with company stamp is requested for those organizations that cannot make payment on time.

Payment Mode


  • Account Name: HRD Future Pte Ltd
  • Account Number: 695-207639-001
  • Beneficiary Bank: Oversea-Chinese Banking Corporation Limited
  • Beneficiary Bank Address: 65 Chulia Street OCBC Centre Singapore 049513
  • Swift Code: OCBCSGSG

For other currencies, we may provide you a different bank account depends on currencies. Email to for more information.


Please make all cheques payable to: HRD Future Pte. Ltd. (Appliable in Singapore Company only)     


We are using Stripe as the credit card payment gateway. Additional credit card charges per transaction are applied. Please contact our team for more details.

Can I change the name/details of the delegate(s) after registration?

Yes, a name can be changed at no additional cost. Please email providing the details of the delegate(s) you wish to replace and the details of the replacement(s). This email should include:

  • Full names, titles and positions in company
  • Company name
  • Direct telephone (for any urgent purpose)
  • Delegate’s email address (for us to send the Pre-Course Reading Material and Questionnaire)

I have registered for an event but I can no longer attend, what is your cancellation policy?

Cancellation policy can always be found in the Terms & Conditions section of your registration form. Basically, cancellations can be made if it is submitted more than 30 days prior to the event.

For cancellations received less than 30 days prior to the event, you have several options:

  • You can send a replacement as we do substitution free of charge
  • If no one from your organisation can attend, formal written request for withdrawal is required and an acknowledgement sent out. If the request is done before a month of the commencement date, a credit voucher is issued to the organization to be used within 12 months of the date of issuance.

Can I get a copy of the delegate list prior to the event?

We do not disclose delegate list prior to the event taking place. A list of participants will be available at the event only.

Can I get a copy of the course materials prior to the event for self-study?

Yes for some of the courses. However since we always update course materials closer to the event date to ensure all data is most updated, we are only able to provide course materials approximately one week before the event dates. A full payment is requested in order to receive the course material in advance.

What is the dress code for the event?

Most of our delegates who attend our courses prefer to wear business/ smart casual clothing. No shorts please. You can also bring optional formal clothing for your personal dinner or networking functions.

Who should I inform about my dietary requirements?

We will email you the event details letter approximately two weeks before the day of the events. You can highlight any special dietary requirements by reply the email.

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