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Coaching for Engagement & Performance (CEP) Certification

Drive Engagement and Performance by Creating a Coaching Culture Throughout Your Organization.
Course Fee SGD2,995

Course Trainer

Ron is the former CEO of Great Place to Work-Gulf and CHRO of Al Raha Group, based in Riyadh. He holds certifications from HCI as Global Human Capital Strategist (GHCS), Master Human Capital Strategist (MHCS), and Strategic Workforce Planner (SWP).

Ron was cited by CIPD as one of the top five HR thinkers in the Middle East. He received the Outstanding Leadership Award for Global HR Excellence at the World Human Resources Development Congress in Mumbai, and was named as one of the 50 Most Talented Global HR Leaders in Asia.

Ron’s prior roles include senior HR roles with Xerox HR services, IBM, and Martha Stewart Living.

Ron’s board memberships include the Harvard Business Review Advisory Council, McKinsey Quarterly Executive Online Panel, and HCI’s Expert Advisory Council on Talent Management Strategy.

Ron’s work has been featured in the Wall St. Journal, Inc. Magazine, Workforce Management, and numerous international HR magazines covering Africa, India, and the Middle East.

Who Should Attend

This curriculum is for professionals looking for a way to get started with or effectively leverage the impact of a new model for coaching in their organization. Some of the roles that will benefit from obtaining the CEP certification include:

HR Practitioner, Manager, or Leader

Learning and Development Manager

Director of Learning

Leadership Development Manager

Anyone who oversees coaching activities or programs

Testimonial

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“Ron is a great facilitator and his sharing of case studies and real world examples make the learning more real and applicable to our daily work. Overall the programme is well structured and provided much insights on how to better management change within the organisation. Thank you!”
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“Thank you Ron, The course was on point and spoke to everything I deal with on a daily basis. So many key take aways from this course.”
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“Quality contents, up to date info & case studies, fruitful conversations that continue even after the workshop finishes”

Course Introduction

Every organization needs managers and leaders who use coaching skills to empower employees to achieve goals. But does it give those managers and leaders the tools and knowledge to coach effectively? Does it hold them accountable for the impact coaching has on teams and the business?

This course is not about how to coach. Instead, we give you a scalable, actionable framework to build coaching skills and abilities into the fabric of your organization, transforming the manager-employee relationship, and driving measurable business results.

The business impact is real. HCI research has shown that year over year, organizations that effectively leverage coaching realize higher revenue growth than peer companies that don’t embrace coaching. By equipping employees with the tools and knowledge to respond, problem-solve, and adapt in real-time, managers and leaders realize tangible benefits such as improved team functioning, increased engagement, faster leadership development, and increased productivity.

What You’ll Learn

Drive engagement, productivity, and business results with this one-of-a-kind certification course. You’ll learn how to leverage coaching to improve the way you develop your talent. You’ll gain the tools you need to cascade coaching skills and capabilities to managers and leaders throughout your organization, maximizing potential and driving growth across the enterprise. And you’ll move beyond a traditional view of coaching to unleash its power in your organization:

What to Expect

Leave every HCI program with a free toolkit, access to additional videos and research, and a set of skills that you can use on the job immediately

Access log-in information, certification materials (participant guide and toolkit), and the exam in your MyHCI profile

Chat and interact with your facilitator and peers via WhatsApp Group available on mobile or desktop after the training course

Earn your HCI certification by attending all of the sessions, complete all classwork, and pass the multiple-choice exam with a score of 80% or higher

Attend this training and earn 13 HCI, 13 HRCI, 13 SHRM, and 12 ATD recertification credits

Course Outline

  • What is successful coaching?
  • The three coaching modalities
  • Coaching vs. mentoring, managing, and feedback 
  • Types of coaching interactions
  • Define a coaching culture
  • Top results and benefits of a strong coaching culture 
  • HCI’s Sustainable Coaching Culture Model 
  • The impact of a growth mindset
  • Coaching and performance management
  • ICF Prism Award Framework: Impact, Standards, Strategy, and Sustainability
  • Impact questionnaire
  • Kirkpatrick/Phillips Levels of Evaluation applied to coaching
  • Return on Investment (ROI) quiz 
  • Return on Expectations model 
  • The value proposition of coaching
  • Coaching skills for managers
  • ICF Core Competencies for coaching
  • Inventory of coaching conversation models: GROW, CLEAR, and OSKAR
  • Assess coaching in your organization
  • Train managers/leaders using coaching skills
  • Support for ongoing training
  • HCI’s Sustainable Coaching Culture Model 
  • Hawkins’ Foundational Coaching Strategy
  • Find the Right Coaching Mix
  • Coaching Approach tool
  • Barriers and challenges
  • Coaching culture risk assessment 
  • Culture change challenges 
  • Build leadership accountability 
  • Edgar Schein’s organizational culture model
  • The ABC’s of Change Management
  • Communication plan 
  • Coaching culture talk track
  • Insights from the field: tips, observations, and thoughts from practitioners
  • Additional resources
  • Action planning

Frequently Asked Questions

Have questions or need help? Please feel free to get In touch with us 🙂


enquiry@hrd-future.com


(65) 6980 7730

To successfully earn an HCI certification, you must:

  • Attend all of the sessions. You may be excused for a maximum of two hours of class time.
  • Participate in group discussions, complete all classwork, and submit the evaluation.
  • Pass the certification exam with a score of 80% or higher.

The multiple-choice exam (required for all certification courses) can be taken any time after attending and does not expire. The exam consists of 40-60 questions depending on the course taken.

Each certification is valid for a three-year period. Renewal is based on continuing education credits that demonstrate currency in the field. Credits may be earned by attending HCI learning programs, completing additional courses, or through outside educational activities. The accumulation of 60 credits extends the certification for three additional years. Learn more about HCI recertification here

You can register online by filling the registration form on our website. Alternatively, you can also register by email or phone.

To register by e-mail, please send the delegates name, job title, email address, company name and telephone number to enquiry@hrd-future.com or alternatively you can email the scanned copy of the completed registration form.

For more information, please call +65 69807730

All our public events are conducted in English, unless otherwise stated. English subtitle are available for some of the online courses.

The registration fee includes admission to the events, exam and cert for certification courses.

For in-person course, a comprehensive set of documentation material in both printed and digital format or only printed format for some of the course distributed at the venue, lunches and 2 refreshment breaks for in-person classes. Hotel accommodation and travel costs are not included in the registration fee; however, we do have corporate rates with the hotel venue. Email to enquiry@hrd-future.com for more information.

There is no deadline for registration. However, for some courses, sometimes we do limit the number of delegates to ensure optimum course interaction. We advise you to register as early as possible in order to avoid disappointment and to allow adequate time for our administration process.

Full payment must be received within seven (7) working days upon receipt of invoice or before the event date, whichever is earlier.  A LOU with company stamp is requested for those organizations that cannot make payment on time.

Payment Mode

(1) BANK TRANSFER (USD/SGD only)

  • Account Name: HRD Future Pte Ltd
  • Account Number: 695-207639-001
  • Beneficiary Bank: Oversea-Chinese Banking Corporation Limited
  • Beneficiary Bank Address: 65 Chulia Street OCBC Centre Singapore 049513
  • Swift Code: OCBCSGSG

For other currencies, we may provide you a different bank account depends on currencies. Email to enquiry@hrd-future.com for more information.

(2) CHEQUE

Please make all cheques payable to: HRD Future Pte. Ltd. (Appliable in Singapore Company only)     

(3) CREDIT CARD

We are using Stripe as the credit card payment gateway. This is the most secure way for credit card payment. There is an additional 3.9% + SGD0.5 credit card charges per transaction. A payment link will be provided together with invoice.

Can I change the name/details of the delegate(s) after registration?

Yes, a name can be changed at no additional cost. Please email enquiry@hrd-future.com providing the details of the delegate(s) you wish to replace and the details of the replacement(s). This email should include:

  • Full names, titles and positions in company
  • Company name
  • Direct telephone (for any urgent purpose)
  • Delegate’s email address (for us to send the Pre-Course Reading Material and Questionnaire)

I have registered for an event but I can no longer attend, what is your cancellation policy?

Cancellation policy can always be found in the Terms & Conditions section of your registration form. Basically, cancellations can be made if it is submitted more than 30 days prior to the event.

For cancellations received less than 30 days prior to the event, you have several options:

  • You can send a replacement as we do substitution free of charge
  • If no one from your organisation can attend, formal written request for withdrawal is required and an acknowledgement sent out. If the request is done before a month of the commencement date, a credit voucher is issued to the organization to be used within 12 months of the date of issuance.

Can I get a copy of the delegate list prior to the event?

We do not disclose delegate list prior to the event taking place. A list of participants will be available at the event only.

Can I get a copy of the course materials prior to the event for self-study?

Yes for some of the courses. However since we always update course materials closer to the event date to ensure all data is most updated, we are only able to provide course materials approximately one week before the event dates. A full payment is requested in order to receive the course material in advance.

What is the dress code for the event?

Most of our delegates who attend our courses prefer to wear business/ smart casual clothing. No shorts please. You can also bring optional formal clothing for your personal dinner or networking functions.

Who should I inform about my dietary requirements?

We will email you the event details letter approximately two weeks before the day of the events. You can highlight any special dietary requirements by reply the email.

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